What is a cover letter?
When you're applying for a job, an employer gets the bulk of the information they need from your CV or application.
A cover letter (or covering letter) is an email or letter you send along with your application, so it shouldn't be a repeat of that.
Writing a cover letter is more like introducing yourself. It gives you an extra chance to sell yourself and show some personality.
Use it to make an employer excited to find out more about you and what you’ve got to offer.
Before you start
There’s no one-size-fits-all job cover letter – every employer and industry is different. That’s why personalising yours to fit each application is important.
The first thing to do is examine the job advert. You’re looking out for:
- Essential skills. For example, is the employer looking for communication skills? Do they need you to be great at maths? Do they want a good people manager?
- Experience. What qualifications and work experience have they asked for?
- Personal qualities. Have they mentioned things like being good with people or ambitious?
- Information about the company (you could also check their website and social media accounts)
These things help you tailor your cover letter so that you stand out.
When you start writing, highlight some of the skills and experience that they’ve mentioned to show how you fit the bill. Think about what you can tell them about yourself – what parts of your career so far will they be most interested in?
The perfect layout
Try our cover letter template tutorial to find out what goes where.
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